To Bounce or Not To Bounce
How good can a built in flash be? I've still yet to test the Fuji's flash ability on human subjects but so far used as a bounced main source of light and a fill flash it seems the Fuji has a nimble and usable flash. Don't get me wrong I probably wouldn't rely on it for professional projects but for armatures and enthusiasts alike it's not too shabby.
Unlike allot of other companies efforts it's not in one fixed position and can be bounced upwards to varying degrees, and if used in portrait mode side bounce. Photographing back and side lit subjects and using the flash to fill works surprisingly well. I don't have any images to show at this moment but I will try and get some exames up.